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LA VERDAD DE LOS GENPETS

Que onda!



Bien comencemos por una cosa. cómo es posible que ante un mail asi, no nos pongamos a "investigar" un poquito.

Ahora bien, con un par de "googleadas" sabríamos el verdadero origen de este "NOVEDOSO PRODUCTO DE LA INGENIERIA GENETICA". (hasta bonito suena)

Me da risa muchá! asi como se propaga esta información falsa, pasa de todo por Mail!.

Pero bueno no toda la culpa es suya. Tengo que reconocer -como conocedor del tema marketing- Que este Señor (Adam Brandejs) Tuvo la magnifica idea de usar cadenas de correo para dar a conocer su... "Baboseón" jaja.(y le funcionó)

Ya les explico:



“Genpets es más una crítica de la ética empresarial que cualquier otra cosa”

Asi es! creado con espumas, acrílicos, plásticos, moldes, chips, cables... Adam Brandejs creador de este “robot” y artista reconocido por sus trabajos en robotica, electronica y animatronics cuenta paso a paso la iniciativa del porque crear el producto, el proceso, los materiales y hasta el precio.

También nos cuenta la fantástica forma de realizar el Marketing Viral ya que a falta de presupuesto la misma gente se encargo de que la información de esta “criatura” se esparciera como la pólvora de mail en mail, de blog en blog... mas de 131.000 resultados en google al buscar el “genpeds”, mas la creacion de una pagina "oficial" la cual pone en venta el "novedoso" producto.



Si tienen alguna duda visiten "http://www.brandejs.ca/portfolio/Genpets/why" porque yo me quise ahorrar la traducción.



Asi que copien la lista de contactos a la q le enviaron el "baboseón" y envienles la verdad. Y tambien a la persona q se los envio a ustedes. Seria chistoso ver como se propaga tambien el DESENMASCARAMIENTO.

Se me cuidan bastante y por favor "NO CREAN TODO LO QUE VEN".

Postdata: SE RECUERDAN DE LOS GATITOS QUE VENDIAN METIDOS EN UN FRASCO??? jajaja ese es tema para otro mail.


Miguel Estrada.
Antigua Guatemala.
miguelestrada.blogspot.com

LOS GENPETS: COMO SE HIZO

Genpets / How [2005]

It's hard to break down 8 months of work into a digestable format, but
lets have a go anyways. This also helps give an idea of why the starting
price for a non-animatronic Genpet is $800, the material cost alone for
each Genpet is about $200, and as you can see, there's a lot of work to
assemble and build each sculpture.

Everything you see, times 19 units.

1. White layer base plastic

1a. Clay sculpt of base plastic	1b. Silicon mould of sculpt

1c. Positive plastic cast + sanding. This part becomes the mould for vacuum forming thin plastic overtop of.	1d. Vacuum forming of styrene plastic and then cutting, finishing etc.

 

2. Creature

2a. Sculpt of creature	2b. 2 part silicon mould of creature+ 2 part plaster mother shell.
2c. foam latex or liquid latex casting of creature. (Yeilds hollow versus not, depending on what sort of movement is desired)

 

3. sculpt of top plastic

3a. A sculpt is made over the white layer to ensure a fast and perfect fit. (rough stage pictured)	3b. A silicon mould is then taken of this combined piece.

3c. The positive plaster is cast + hours & hours of sanding.	3d. The clear plastic is vacuum formed over the plaster mould and then cut/finished.

 

4. Circuitry

One main circuit for control of the animal, and one sub board for control
of the heart monitor

4a. Design of circuits	4b. Print process of 38 circuit boards
4c. Drilling of 1839 holes	4d. Soldering and completion (heart monitors pictured)

 

5. micorchip programming.

In first and second year college we experimented with the basic stamp.
it's an easy platform, but limited and costly, thus for genpets I moved
onto normal, production grade chips. My friend Rob Sherwin taught me the
basics and got me going.

5a. Program for controlling fresh strip, heart monitor and animatronics.	5b. physical code dump onto blank chips. (test, recode as neccassary. repeat.)

 

6. Graphic design of packages

6a. Design (7 different colour versions)	6b. Print + cut

 

7. Screen printing of LED mask

The LED mask sits UNDER the printed graphics and controls the flow of light coming through the paper. Printing on acetate with a laser printer did not yeild dark enough prints and light came right through, so it required actual screen printing (forgot to take photos, but just imagine me and a giant metal frame, and green goo eveywhere). This yeilds a much more professional appearance as letters and numbers illuminate instead of just a blur of light from behind the graphics.

7a. Design 7b. Print 7c. Cut, tape and place behind printed graphics.

 

8. cast misc plastic parts

sculpt + mould tube mount (coming soon...)

 

 

9. paint + makeup on creatures

9a. Base coat	9b. Airbrush	9c. Makeup details
My girlfriend Crystal Pallister, a wonderful and brilliant makeup artist gave the Genpets their first breath of life. I must admit, it is the one part of the project I did not wholly do myself, but that's ok, becuase it made for an interesting second date. Bruising is added around the wrists where the twist ties come into contact. Hair is then added to armpits.

10. Animatronics + robotics

comming soon...

 

 

11. Final assembly.

Cutting a couple hundred twist ties (I think 250) to various lengths, glueing, etc.

There were of course other little things, like building the display unit,
power supply setup, lcd stuff, dvd video, website, catalogue, I got my
friend rob to help me blow wires through the tubing to power them and
that alone took us an entire afternoon of looking like idiots. you get
the point though.

more extended info. Vacuform Photos Electronic Circuits Conceptual Renderings (More images coming soon)

How the design evolved (Wal-Mart + Medical)

Plastics

What if you were
to take biomedical equipment and packaging out of the lab, and place it
in Wal-Mart? How would a package with these inspirations look? The originating
design goal was to create packaging that would give this feel. Thus, the
packages are smooth and white, with simplistic biomedical graphics.

While I struggled
with whether or not embedded LED’s would be pushing it (when we
compare these packages too todays cardboard + plastic), from the standpoint
of a large corporation the LED lights do not equate to much of an additional
cost but make the packs far more exciting and eye catching. Even the packages
with embedded LCD screens for video clips, prices are dropping so fast
I wager we’ll be seeing them outside of current uses in the very
near future.

Animatronics

While the pieces
are animatronic, the movement for most units is subtle. Early on it became
clear that having all 19 animals moving would look very busy and would
be very difficult for me and my budget. Thus 12 are 'sleeping' with only
their chests rising up and down, as the other units move and struggle.


This also made
logical sense from the stand point of a company as having the animals
asleep would be easier on the animal, as well as more acceptable to a
consumer audience.

In the end, it
forgoes any problems with animatronics that move jerky or unrealistically.
Its accepted that the animals are asleep, and thus no one expects them
to move a great deal, and the small bit of movement that they do have
gets a far greater reaction and looks more realistic than I myself even
expected.

Creature design

As for the bioengineered
creatures themselves, Hollywood really screwed me over. Anything not mammalian
generally looks alien. Reptile features? Alien. Tentacles or flippers?
Alien. It limited me into making something that doesn’t look all
that genetically altered. Ultimately, I chose to make something puppy
like, but more like a toy doll. Logically speaking, how would a living
toy be marketed? Why create a new market when you can use and extend an
already proven one? Dolls are timeless, what better than a real living
one that closely imitates a human child (that's the devils advocate speaking
again...).